"The key to getting more search traffic isn’t just about building more links or adding more content. It is also about understanding Google’s algorithm. And if you want to take it a level deeper, it really comes down to understanding people since Google’s goal is always to do what’s best for its users".
View Infographic here: http://www.quicksprout.com/2014/03/26/how-google-determines-where-to-rank-your-website/